There is good news for Indian cricket lovers. OTT streaming company Disney Plus Hotstar has made a big announcement. Indian fans will surely be happy with this announcement. They have announced that major tournaments in India will be streamed for free. Hotstar will be streaming the Asia Cup 2023 and the ICC ODI World Cup later in the year for free for mobile users.
Aiming to attract cricket audience
Disney Plus Hotstar company has taken this decision following the footsteps of Jio Cinema. The company wants to attract more cricket fans with this free streaming. Hotstar had earlier this year lost the rights to stream the prestigious Indian Premier League to Reliance Industries’ app Jio Cinema.
Hotstar users have decreased
According to research firm CLSA, Hotstar lost 5 million users after losing IPL rights. The company claims that this will benefit 54 crore users. In fact, many people did not renew their Hotstar subscriptions due to the loss of the IPL rights to Jio Cinemas, which hit the company hard.
Many records of Jio Cinema
Jio Cinemas had announced to stream IPL 2023 (IPL 2023) tournament for free for users. After this, the company recorded a record 1.47 billion digital views in the first week of the competition itself. Jio in IPL 2023 season Gujarat Titans Vs. The final match between Chennai Super Kings garnered a record 3.2 crore viewership, the biggest ever for a live event.
Jio will charge money
Earlier Jio played Royal Challengers Bangalore Vs. The Chennai Super Kings match also got a record viewership. Reliance Media and Content Business President Jyoti Deshpande had said in an interview in April that Jio Cinemas is now preparing to charge its users. However, there are plans to keep IPL streaming free.
Now, it will be important to see if Hotstar’s free streaming decision pays off for them. (big news disney plus hotstar provide free streaming of icc world cup 2023 and asia cup to mobile users)
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